My focus at Hyper Island was to attract students to long-term programs. I conducted market research to ensure target audience needs were met with the offering and advertising. I developed a content strategy that was focused on engagement and a sense of community. I created an average of two articles a week, often based on interviews with students or collaborators. I was also responsible for email communication, paid media and ads, as well as website copy.
Hyper Island is the leading school for digital business and design and has hubs in Stockholm, New York City, Singapore, Manchester, and Sao Paulo.