I originally created Referanza's content strategy and regular long-form articles for their blog. The purpose of the blog is to achieve Thought Leadership in the competitive field of micro-influencer marketing.
When I took on the role as Chief Marketing Officer, I created the brand book, devoted my time to rebranding and packaging the offering, built a communication funnel in Hubspot, developed a Social Media strategy and executed it, as well as led paid ads and campaigning.
My main objective was to generate high-quality B2B leads.These were my key-responsibilities at Referanza:
— Head Creative
— Marketing Strategy
— Branding and Packaging
— Social Media and Content Strategy
— Paid ads and Campaigning
— CRM and Comms (Hubspot)
— Content creation
Referanza is the leading referral marketing tool for live events in Sweden and has recently become a Ticketmaster partner.